Biography of Alice Lobanova

The philanthropist, TV presenter and businesswoman went through a difficult period and literally began everything from scratch. Alisa Lobanova told StarHit how her life changed. Having lived 13 years in marriage, I gained tremendous experience. As in any family, there was a lot. All these years, I tried to save our marriage, save our business and take another thousand steps towards the family.

But, as we see with other examples - Alsu, Nyusha, Tatyana Kim Bakalchuk, Anna Netrebko - does not always work, especially if the movement is one -sided. There is an immutable rule for me: the family is holy. Much has been said about my relationship, only two know the whole truth. For each woman, divorce is an emotionally complex process, so many prefer not to take discussions into a public space where gossip is often replaced by the truth.

It is very good that now female solidarity appears in society, women support for each other are very important, because it is women, like no other, that are able to understand and support each other in such situations. I became even stronger, my relationship with my son became stronger. There was a difficult period, but life continues. Now my heart is free. In this situation, I decided to pay attention to myself - I actively play sports, write a book with practical tips on the development of my business, about female psychology, about sports and, of course, beautiful clothes.

It will be my literary debut.

And a new page of life. How do you combine serious business and raising a child? Are you a tough leader? What kind of mom are you? I am a hard and strict leader, but a very soft and kind mother. As a rule, strong women in business are very caring in the family. We see many such examples. His son is 16 years old, he studies in the 11th grade and is already involved in business, builds financial models.

After the father leaves the family, we became even more united, support and try to hear each other's opinion. For a teenager, this is extremely important. As a leader, I adhere to the same principle - I develop the creative potential of employees and the joint generation of ideas. We think over new projects collegially, each contributes to the planning and implementation of the strategy.

Alice, you created your own clothing brand. Why did you decide to develop this particular direction? How is your product attractive, how is it different from others? My hometown is St. Petersburg. Dad is a famous artist - Alexander Bartov, mother theater director, grandmother actress. In the year I entered the B. Johanson art Lyceum, then continued to educate the St.

Petersburg State Academic Institute of Painting, Sculpture and Architecture named after Repin under the Russian Academy of Arts. I am an artist and I like to do design. To create and implement is my usual state. At the age of 7, she sewed the first dress for dolls from curtains, which were at home and collected different pieces of brocade and silk, to implement the ideas of evening dresses for dolls.

These were the years. In the NVA holding, we are developing several directions and one of them - Sport Casual Clothing, which can be worn not only during sports, but also just to feel comfortable in everyday life on the street or in a cafe. Firstly, sport is one way or another in the life of every conscious modern person. Secondly, many foreign brands have left the Russian market and not everyone agrees to dress in Made in China tracksuits.

I create my things myself - from sketches to the choice of fabrics. My sweatshirt can be safely combined both with sweatpants and a shirt. It is worth noting that the state’s policy is aimed at the active development of sports, at the formation of attitudes of a healthy lifestyle, which means that we are on the right track. We release clothes not only for adults, but also for children.

Alice, are collaborations planned with our stars? In general, they are open for collaborations. This year, at the PMEF, I was attended by the ceremony of signing an agreement on cooperation in the field of large tennis development in Tatarstan between the bronze medalist of the Olympic Games in London, ex-third racket of the world Nadezhda Petrova, Minister of Sports of the Republic of Tatarstan Vladimir Leonov and the head of the Elabuzh district Rustem Nuriev.

And now our brand plans to create a line of tennis clothing for children with hope and support projects of the legendary tennis player. We are aimed at raising new champions in Russia and popularizing a healthy lifestyle. Previously, by the way, you were often noticed in a secular party, and then you somehow disappeared from public space ... Creating a new business requires a clear arrangement of priorities.

I am the manager who lives his own business, puts his time and resources in his development, and does not precede the actual leadership of top managers. For me, business is art. I delve into and control every process personally. And I think that if you want to succeed, you need to work 24 to 7. In addition, I actively engage in charity work, I just do not advertise.You also continue to act as a model.

Tell us how this proposal received and how was the shooting? Moreover, it is like a person who helps people in different countries. Participating in Amfar's charity dinners as part of the Cannes Film Festival, I acquired art objects as a philanthropist. In the year, I bought a picture of the famous German expressionist Andre Batzer, in the year of the marble statue of Mickey Maus of the Italian architect Gualtiyaro Vanili.

All proceeds from the sale of art objects went to the research fund of methods for combating AIDS. For me, charity is an important part of life, it is in human participation and respect for people that I see beauty. The author of the text: Angelica Kotikova.