Biography of Ray Croka
Ray Krok: The success story of the founder of McDonald's - intended the biography of Ray Crok: how it all began, the story of the success of the founder of the founder McDonalds Fast Food of the McDonald's empire was created in years on the legendary highway, now this is a cafe museum, accessible to tourists during excursions. The story began with a small institution for motorists.
His father, Louis Krok, worked in Western Union and tried to give his children a worthy education. However, Raymond did not show much interest in learning. The boy preferred to dream of, making plans and realizing them most of the time: he opened his first lemonade kiosk as a teenager, worked in a grocery store and a pharmacy, and together with two friends he organized a small music store, which had to be closed due to lack of sales.
He was precisely the last work introduced Ray to the McDonalds brothers - Maurice and Richard McDonalds, who later became "masters of hamburger science." After 16 years of the successful sale of multimixers, Krok was looking for new ideas when the company's shareholders stopped their production. At that time, it was believed that no restaurant could simultaneously prepare 40 different cocktails.
As Ray Krok met with McDonalds 47 in Raymond Albert Krock found a little-known Restaurant Drive-in, one of many in California at that time. Orders were accepted very quickly, the kitchen was kept in impeccable cleanliness, and Ray with great pleasure watched how customers enjoy the hamburgers and potatoes of Freies. Under the impression of this spectacle, Krok became obsessed with the idea of a franchise.
Each restaurant, of course, will work eight mixologists preparing cocktails, and inexhaustible money will enter my pockets. ” The next day, he visited the McDonald brothers and offered to create a network of restaurants. It was in Arcadia, a city in California. There were few people in the city, so the brothers decided to move to San Bernardino. However, they did not have money for the construction of a new building.
They decided to move from Arcadia to San Bernardino. However, problems arose on the way. A bridge was transferred across the road. The brothers again had to apply ingenuity, and they decided to cut the building in half. They transported him in parts and gathered again. These stores were organized in such a way as to serve customers stopping in their cars. Dick and Mac decided to catch a new trend and opened the Drey Ton cafe G.
In this institution everything was organized by the latest fashion: 27 different menu, a waitress in uniforms, bringing orders to the car. There were 27 different menu, and the waitresses in the uniform laid orders for wagons. They decided to revise their menu and remove 12 unnecessary positions. During the first year, the entrepreneur managed to find only 18 franchisees, many of which did not want to follow the tough terms of the contract.
Pizza and hot dogs appeared on the menu, no one cleaned the garbage around the store, and the price of hamburgers jumped several times. Success came to Ray because he understood his target audience. After the successful sale of a franchise, a journalist who spent the latest savings on the opening of a restaurant, Krok realized that he needed to focus on young, optimistic people who did not have a lot of money, but had big aspirations for success.
Then Krok decided to hire Harry Soneborne. A brilliant idea occurred to him. He suggested renting land and submit it to the future franchisee. First, for a fixed price, and after reaching a certain level, the restaurant owner will pay a percentage of profit. At first, Raymond doubted, but this method covered all debts and brought many times more income. ” At the time of his death in the city of England, he owns McDonald's near the Buckingham Palace.
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