Ronami Ratmir Biography

The main goal for us is the popularization of sports in the country. Among all trends, we choose a trend for the development of a healthy lifestyle among young people. Of course, we all know that the trends are changing. But we are a young promising team, we feel and we ourselves mainly change the trends. Therefore, I think we will be here for a long time. As for our partners, I want to express gratitude to them for the fact that besides the opportunities that they provide us, they still help us implement this project.

For advertisers, these are good coverage, good loyalty to the brand, as well as an increase in demand. It is clear that football is always in priority and always attracts more interest and collects more fans, both in Russia, and around the world. We are absolutely sure that we made a breakthrough with the Media Basket. Because this is a tournament that was able to attract a new audience.

This new audience did not know basketball before, she did not know, maybe at all what classic sport was, and was not fond of it. But through this type of leisure, through an interesting show, through the program on which I just want to spend time, we attracted a new audience for us, we were able to teach it, tell and inspire it with such a beautiful sport as basketball - but still connected with this excitement around the Media Basket?

Is this a challenge of time or an obscure request of a young audience? Everyone knows that media, blogosphere, media sphere develop very actively. The number of people who are deeply involved in this is increasing every day and using attracted athletes who are already popular in the blogosphere turned out to be a right step and affected the audience very well.

Because with the help of them we were able to advance classical sport, show that it is very beautiful and interesting. We were able to explain this to beginner fans of any sports. We were able to tell how the rules in basketball work, explained in a brief form, on the example they showed, inspired. Many came initially not at all understanding what to do, not understanding what basketball is.

But they followed their favorite blogger and he showed them visually, showed his inclusion how it works, how the game was built. A huge audience was involved in classic basketball, involved in other sports. Thus, the main task of our company from the first day of its founding was carried out. This is the popularization of national sports. What do you think?

And together we received good synergy and see that the project is successful. We did it. This is a very beautiful platform, these are beautiful people, this is a beautiful light. And then we attracted those who love classic basketball, and they also saw that it was beautiful and interesting. The finale was generally amazing.

The guys organized an incredible, exciting, beautiful finale. And they combined two qualities in one event, where you can come with friends to enjoy communication, take a picture with your idols, see them live, touch them, and at the same time you can see a beautiful basketball. Is the audience actively bet or need some kind of “warming up”, let's say? And we seemed to say: “Look, fight not only likes for your idols, but also put a bet, practice to predict the outcomes of matches, organize a new type of leisure for yourself.” So we were able to attract a new audience for us.

Professional players continued to put on their favorite teams, on their favorite athletes, and for them it was also an interesting sight, something new. Apparently, the interaction with celebrities is very important for you? At first, we invited the bloggers friendly to us, and the successful product later attracted the rest. This is a fashionable event, as Ratmir said, and people want to be involved in it.

Therefore, they themselves come and they like it. This is a fashionable party and this is their party, where they can get acquainted with the new ones, or chat with old colleagues - for three seasons are behind. Are there any interesting statistics on dynamics and growth? Moreover, we did not even expect her at the beginning when the 1st season was launched.

The dynamics in the third season showed tenfold growth. Now we have about 2 billion coverage - these are incredible figures. We know that in the fourth season we will increase these figures. We were able to attract a new audience, we were able to fall in love with them into the product. Not all of them make bets, but this is not for us some kind of elusive task.

They simply enjoy what they can see online, they can come alive to see offline. After 2 billion, we, of course, understand that the next value should be even more breakthrough. We will definitely move towards him. We also did not expect that the media basketball would go to the top 3 in terms of the number of bets within one event. This is the top 3 inside our base by sport, where within one event the number of bets exceeds all the others.

We managed to achieve this thanks to our partners. What do you bet in the nearest, say, 5 years?Because classical sport will remain and will always be present, we are rooting for it, we want to develop it and know that this is our credo, to lead it up. But media sports is not his opposition, this is an addition that helps to reveal professional sport, to understand what more likes, carries a new audience, increases the number of people who are fond of sports.

So the sport will develop thanks to both the direction. They are inseparable from each other.