Vadim Shevtsov Biography

Author: for the sake of raising duties on foreign cars, corruption public procurement and introducing his people into the Ministry of Industry of the Russian Federation, the owner of the UAZ had to personally satisfy the daughter of Minister Yulia Khristenko on one of the June days of the year, the territory of the Sollers automobile plant in Elabuga resembled a covered parking lot.

The entire space was forced by brand new Fiat Ducato minibuses with the inscription "Employment Service". Usually Ducato is not delayed at the factory - due to the crisis, all cars are made strictly by order of dealers. But here is another matter, a state order, and immediately to cars. The owner of Sollers, Summer Vadim Shvetsov has been looking for an answer to the question of whether it is possible to create a world -class car company in Russia.

During this time, he achieved a lot. Last year, the company overtook the number of gas and light commercial cars of its old rival, a GAZ group produced and sold. And we will take a modest second place, ”says Shvetsov. The state should help him in this. The case is small - get an unprecedented, on? However, in this case, the total capacities of Sollers for the production of cars will not exceed cars per year.

Shvetsov’s company remains “the longest of the liliputs”, as the owner of the largest network of Rolf car dealerships Sergei Petrov, the owner of the largest network of car dealerships in Russia, characterizes Russian automakers.

Jokes jokes, but still Shvetsov stubbornly advanced to his goal. How did he succeed? At the end of the X Swvetsov, he worked as the general director of Severstal-Invest, “Daughters” by the Cherepovets Severstal. He was responsible for the sale of metal, and at the same time for the sale of products that Severstal received according to Barter from its consumers. One of the largest barter counterparties was the Ulyanovsk Automobile Plant UAZ.

The giant of the socialist industry approached the end of the last decade in a deplorable state. Its main products were the “goats” - Soviet dual -purpose UAZ - and “loaves” - chubby all -wheel drive UAZ minivans, produced from the year. It was he who sold to his senior partner, the main owner of Severstal, Alexei Mordashov, the idea of ​​vertical integration with consumers of Cherepovets metal.

With Mordashov, Shvetsov walked through the life since the beginning of x. In particular, he helped his boss gain control of Severstal, buying up shares of the Cherepovets plant through Severstal-Invest. Shvetsov proved Mordashov that they would be able to increase the effectiveness of the main business by properly organizing the work of end consumers. It would seem that with UAZ there should not be any special problems.

After the devaluation of the year, domestic manufacturers received a huge head start in front of importers. A serious effect was supposed to optimize production and sales - “Red Director” Pavel Lyankin led the business in the old fashioned way and pretty much launched the enterprise. In the end, Mordashov believed that UAZ had a powerful competitive advantage - the ability to collect a large cheap SUV.

In the summer of the year, Severstal became the largest shareholder of UAZ. Shvetsov headed the board of directors of the company, and they decided not to touch old management yet. However, it was impossible to manage the plant from Moscow, and several immigrants from the consulting company McKinsey were sent to Ulyanovsk, including the new general director of UAZ Eduard Shpakovsky and the development director of Vitaly Nesis [Rupres: the younger brother of Alexander Nesis].

They began the implementation of Plan A, which provided for the guidance of elementary order and the further development of UAZ: they refused to sell cars in Barter, took control, and began to reduce costs. Alas, this simple strategy did not bring big results. The bet on import substitution was a bit. What to do? McKinsey was instructed to develop a new strategy. Consultants invited Shvetsov to rely on international alliances.

It is easy to say - to establish contact with foreign manufacturers. Therefore, the implementation of “Plan A” continued on UAZ, part of which was the creation of a fundamentally new car. UAZ Patriot has become a hybrid of old domestic developments and foreign technologies. UAZ Patriot was supposed to change the idea of ​​UAZ as a car incompatible with comfort, and fit into the representation of Russians about how the jeep should look.

But even in the best pre -crisis years, the company managed to sell no more than 12 “patriots”. Nesis convinced Shvetsov not to get involved in the Patriot project: it is impossible to make a high -quality car on old capacities, moreover, it is doubtful that there will be good demand for a new car. Instead of spending orders of rubles on the Luxe version of the UAZ, the consumer will rather buy a used foreign car.

Nine years later, Shvetsov himself recognizes his innocence. The union with foreigners of foreign partners Swvetsov searched in the same niches in which the UAZ worked - SUVs and commercial cars. With this installation of a wide choice, Severstal-Auto could not have.The largest foreign manufacturers believed that they did not need Russian partners, and the needy had dubious sales prospects in Russia.

Nadezhda dawn only at the beginning of the GO, when Shvetsov managed to agree with the South Korean manufacturer of Ssangyong SUVs. This company was going through hard times and in the year almost became bankrupt saved the appearance of a Chinese investor. But she had several inexpensive SUVs competitive in the Russian market in her portfolio. In the first year of cooperation, Shvetsova sold Korean machines, and already in the year at Swvetsov factories 14 Ssangyong was assembled.

Last year, Ssangyong took sixth place in Russia for medium -sized crossover sales, lagging behind the leader of Suzuki Grand Vitara. A joint venture with the Japanese manufacturer of light trucks of ISUZU Swesses has already created as the owner of its own automobile company. At the beginning of the year, he bought the car business from Mordashov, who finally lost faith in the prospects of the Russian automobile industry.

The new company was called Sollers. But the most successful find of Sollers was the Italian Fiat. In the first half of X, the Italian company barely escaped bankruptcy, so it was not up to expansion in the Russian market. When the question again became relevant, the global competitors of Fiat were already thoroughly entrenched in Russia. With Italians, Sollers acted according to the same scheme as with the Koreans: first dealership, then assembly.

For Fiat, this became a real find: after an agreement with Sollers, the sales of Fiat cars in Russia jumped over 10 times. At first, Italians imposed Shvetsov assembly of cars Albea, although Shvetsov himself dreamed of selling Ducato vans. In the end, he achieved his. This year, Fiat Ducato became the most popular product of all foreign cars produced by Sollers: if the van was sold in a year, then for the first half of this, it became more and more difficult to compete with international concerns in the Russian market.

So “Plan C” matured - working with the state on changing the rules of the game to “align” the conditions of competition. He stood at the head of the association of auto producers of Russia - the leading industry lobbyist. It is Shvetsov that all assembly projects are obliged by the government of the government on duty -free industrial assembly, says Elena Matveeva, deputy chairman of the Gaza board.

If the painting and welding of the body occur at the factory in Russia and at the same time the manufacturer observes the agreed level of localization of the proportion of domestic components in the final value of the car, it can import spare parts at preferential rates, up to zero, to most components. All Sollers production sites fall under this resolution, like the rest of the large assembly production.

In the midst of the crisis, it was Swvetsov who lobbied the increase in duties on new foreign cars, says Sergey Tselikov, director of the Avtostat analytical agency. How did Shvetsov achieve such successes in lobbying? There is another factor. In the year, the director of the strategy and development of the Sollers business, Alexei Rakhmanov, headed the department of automotive industry and agricultural engineering in the photo.

And this year, the Director General of Sollers - the Far East, Vasily Fights, became the head of the Department of State Policy in the field of technical regulation. Competitors from the GAZ group belongs to Oleg Deripaska concerned: they say, now they can release such technical regions that Gazelle will not fit by definition. This is not to say that these fears were groundless.

Last year, gas complained to the Antimonol service at the Federal Medical and Biological Agency [Rupres: Director-Victor Uyba], which conducted an ambulance tender. The requirements for the participants in the tender were strange. For example, they indicated the dimensions of the front and rear overloors, the diameters of the front and rear disc brakes, the width of the luggage compartment between the wheel arches, etc.

Antimonopolists agreed with the arguments of the gas that the competitive documentation corresponds only to the products of the Elabuga and Ulyanovsk plants of the Sollers holding. But the money was already spent, and the Ministry of Health and its agency became the owners of Fiat Ducato. This is two months of the uninterrupted operation of the plant in Elabuga. In response to accusations, the Ministry of Health and Social Development claimed that cars were needed to solve “more complex tasks” than those that can perform domestic cars.

True, this argument does not allow to explain the purchase of “loaf”, for which in another tender of the Ministry of Health, a requirement was introduced about the presence of a long -obsolete “flange of the leading capercaillie with a cap”, which is now put only on UAZ. In the middle of the year, Shvetsov affected the Minister of Industry Viktor Khristenko, who was in charge of the entire Russian auto industry, having married Yulia Khristenko, who was previously married to Evgeny Bogdanchikov, the son of the head of Rosneft.Ruspezes: “New Gazeta”, “Gunvor” was engaged to “Sovcomflot”?

Ilya Yashin, Eugene, is still walking, but Julia had already married the 41-year-old general director of Severstal-Auto, Vadim Shvetsov. The wedding was in France. Julia is now getting a second higher education at Moscow State University. Lomonosov at the course of psychology. The Ministry of Industry and Trade is responsible for the entire industrial policy in the automotive business - from raising duties to the distribution of state and loans, and the Ministry of Health and Social Development, which determines orders for ambulance vehicles, is headed by the wife of Khristenko Tatyana Golikova.

Viktor Khristenko to the question of Forbes, whether the conflict of interest arises here, answered: the scope of the ministry headed by him is very wide. When Shvetsov was asked the question of whether the presence of such a high -ranking father -in -law helps business, he, after a pause, answered in the affirmative. There are no conflicts of interests, adds the representative of the Ministry of Industry and Trade Stanislav Zuev.

According to him, in the recently adopted strategy for the development of the automotive industry up to a year, state support measures are aimed at developing the entire industry. Only one moment confuses. But if the rest of the support plan is stretched for 7-11 years, then Sollers will receive billion rubles up to a year inclusive. How to spend money to receive money from the state - half -over, it still needs to be spent wisely [...] in a crisis, there were a good state order for Sollers, a temporary, but temporary, but extended for an indefinite period, raising duties on new foreign cars, and a preferential tariff for transporting cars to central Russia from a new plant in Vladivostok.