Kofemania Biography

But he told MarketMedia everything: why does he open new concepts in the markets, why does not want to go beyond Moscow and Sochi and even that he experienced when he learned about the incident with Kokorin and Mamaev. The Kofemania certificate was founded in the year. The network includes 26 establishments: 25 of which work in Moscow and one in Sochi. Three democratic Uzbek restaurants, opened by the Kofemania team, also work there.

In addition, in the portfolio of Kofemania brands, the Barmalini pizzeria, the Fofa Vietnamese restaurant, the Kinki Panacian restaurant, the chef Helou Pipple! Can you describe your feelings when you learned about the story with Kokorin and Mamaev? I found out about it right away. At first he was worried about the health of our guest. When I found out about the skirmish, then, of course, he was worried about employees, whether everything was fine, whether they suffered.

Our guys behaved correctly and selflessly. They did everything according to the instructions. I have a good friend - a big fan of Coffeeman. Somehow he told what your institution appreciates for. He called the "coffee machine" fast food for the rich. In 20 minutes you can eat qualitatively. Are you satisfied with such a brand perception? But this is one of the perceptions of the brand.

But "Coffeeman" was not built for standards. It's not about speed, otherwise I would have taken over fast food. You can drink an espresso cup, or you can fully dine. But we have achieved that a person can come and meet a lunch break. And then go further with a good mood. And this came through training and standardization of service, cooking, work with products. In this I see a plus.

Well, even if not fast food for the rich. Then what is "coffee machine" - is it about another? This is already about Lifestyle. Probably, you were asked a million times, but still: taking into account the fact that the brand is about the coffee shop, and in fact “coffee machine” is a restaurant, can it be said that such a concept has developed spontaneously?

The concept evolved. This is a living organism that adapts to the market. Plus, the internal tremors gives the team, including me. We are pioneers, pioneers in this. God give us the power to change, do something new, not to bony. Will the concept change? Or are you a supporter of the approach “They are not looking for good from good”? The team is changing, the views of life are changing.

Here are the iPhones already reached the way. So we look at the menu of summer prescription and smile at his “naivety”. Every year we have been experiencing quite serious updates in the company. Restaurant groups develop differently. Many attract investors, for someone, perhaps this is one of the goals-to master the budget. And due to what is the “coffee machine” developing? We are not talking about "mastering".

As the budget appears, it is immediately spent on development. Are you going to go beyond the borders of Moscow and Sochi? The biggest problem is quality control, but I don’t want to lose it. Therefore, we are now watching how we manage to develop the brand remotely. We will decide after.

Of course, I watched reviews on the Internet. It is clear that people write, mainly when they are born, but, for example: “Why are you like this to the deliveryers, like dogs, and ask them in the rain and cold to wait a minute on the street! Are they not murderers of the restaurant market? We do not belong to the deliveryers as dogs. We have special places to wait for couriers.

Sometimes guests complain if the courier, for example, is touched by a bag on the head. And when we have a full hall, we ask the couriers to stand not on the aisle, not to interfere with the guests. A restaurant is a restaurant, and delivery is delivery. Not all restaurants are equipped with spacious entrances, so when it is necessary to give way to the guests, then all are inferior - couriers, waiters, and hostes.

Recently, you have discovered two new concepts - the Vietnamese "Fofa" in the Usachevsky market and "Helou Pipple! Is this only the beginning and number of concepts will multiply? Or are these one -time stories, such trial balls? If the concept takes root, we will develop. As artists are looking for new ways of expression, draw new paintings, so we open new restaurants, we are looking for new formats.

How do you feel in a democratic segment? But they help us develop as a company. We study the market, and this, in turn, helps the older child to develop - “coffee machine”. I do not plan to leave for a cheaper segment. Based on what considerations you made “Helou Pipple! They did everything in a new way-as openly as possible. And at the level of the layout of the restaurant, and most importantly - at the level of service and communication.

"Helou Pipple! From scratch, after all, it is irrational! For example, the “priests” in the “depot” is a modernized “Teremok”! You, too, could have a little redo “coffee machine” or “fof” a little. They made another menu, they practiced another approach - even the employees are not all from Coffeekia. They fundamentally made a concept that does not depend on "coffee machine". What indicators should Helou Pipple have!

The pluses of the “depot” are obvious, everyone is talking about them. What are you discovered the cons? How does the current situation correspond to your expectations? People come here themselves. But so far there is a big difference between everyday life and weekends.We put a lot in marketing, it is difficult and interesting here, since more than 70 concepts in the depot itself and other restaurants in the territory work.

In general, it is still difficult to evaluate, since the “depot” has opened recently. Of course, weak concepts will disappear. What other concepts did you shoot? Tell us how you are going to do in business in the near future? Suddenly you start some Dark Kitchen or something else? We even registered this name. But so far I do not see economic expediency in this.

And in development, of course, there are ideas. In general, no matter how you talk with restaurateurs, they all complain: the times are bad, the people have no money. Indeed, everything is so bad on the market or are they ragged just in case? It all depends on the marketing strategy, on the essence of concepts, on hard work, on perseverance, from good luck. What part of the revenue in Kofemania is actually in coffee?

Do you have the most expensive coffee in Russia?