Suzuki biography

The company about Suzuki Suzuki is recognizable about the company about Suzuki and is in demand around the world. Suzuki technique with the Suzuki logo has made the daily life of many people convenient, bright and interesting. Throughout the century, the history of the brand, his mission and a special corporate identity, developed. The founder of the company Michio Suzuki spent extremely a lot of time, communicating with clients, listening to their desires and needs.

And on the basis of such conversations, he created innovative solutions. Persistent work guarantees success. ” This determination, approved in the mission of Suzuki in the city of Mission to create the highest quality technique, focusing on the desires and needs of the client; To be companies where people together create and invent; Continuously develop and get better every day.

Where it all began. The birthplace of the brand is the city of Hamamatsu, the region of Ensu Trading Suzuki was founded in the city of Hamamatsu in the Ensu region, in the western part of the Sizuoku prefecture, where the headquarters of the company Suzuki Motor Corpores Suzuki Motor Corporation are still located. The city of Hamamatsu on three sides is surrounded by water: the Tenrya river, Lake Haman and the sea of ​​Ensu along the Pacific coast.

Thanks to rich water resources, soft climate and a large amount of sunny days, Ensu has long remained the largest area to grow cotton.

Over time, farmers engaged in the cultivation of cotton founded textile production here. And Ensu became known as one of the three main regions of Japan for the production of cotton fabrics. Also, thanks to rich forests, it became possible to produce the famous high -quality Tenry wood. This attracted talented masters who own wood processing skills, which were useful for the production of weaving machines and musical instruments.

With the development of the process of mechanization, metalworking technologies were also improved here. Together with the opening of production in the city of Hamamatsu for state railways, the Central Japanese Railway Company is currently with the basis of the Faculty of Technology at present - the engineering faculty of the University of Sizuoku, the Ensu district attracted many excellent engineers, making it possible to develop the latest technologies in this region.

Geographically, the Ansu area is located along the main and vital Tokaydo road, halfway from Tokyo to Kyoto and Osaka. That is why for a long time the area of ​​Ensu was a kind of cultural intersection, where new ideas came across, solutions and the spirit of creativity flourished. So, thanks to rich natural resources and profitable geographical position, Ensu became one of the leading engineering centers of Japan.

He gathered together determined, talented and enterprising people who later opened the world a unique brand - Suzuki. He presented him with his mother in the hope of facilitating her weaving labor. Since the weaving machine of Michio turned out to be much more effective than other machines of that time, a stream of orders rained down on its creator. In Michio, he founded Suzuki Loom Works.

Thus began the story of the Suzuki trademark. Michio Suzuki developed an innovative mechanism that significantly increased the efficiency of the machine when creating patterns in a cage, which was very in demand by small and medium manufacturers of textiles. Michio expanded his business due to a large number of other inventive inventions and on March 15, the history of formation has developed a series of weaving machines with innovative mechanisms, with G.

further Suzuki began to expand its business, focusing on the production of new equipment - motorcycles, cars and boat engines. The second president of the company, the second president of the company, made a kind of access to the motorcycle market, releasing the Power Free engine. It was a revolutionary product that made it possible to easily and quickly switch between the type of drive - pedals and the engine.

The Power Free engine has become a real bestseller. And its first motorcycle - Colleda CO - Suzuki launched 2 years later in the city of Suzuki in the city of Suzuki released a number of models of the Superport category. In the production of cars, Suzuki focused on small, practical and affordable machines, following the covenants of its founder. The development of innovative products has been part of the Suzuki philosophy since the founding of the company.

Such innovative developments include: “only and unique” SUV Jimny G. Suzuki entered the market of boat engines in the city in the world's largest North American market, 4-time Suzuki models 8 times received an award for innovation of the National Association of Marine Equipment Manufacturers-more than anyone else in the industry. In addition, Suzuki very quickly began to develop production abroad.

In these countries, Suzuki cars are popular with indispensable assistants in everyday life. Every year around the world, Suzuki sells about 2 million cars and 3 million motorcycles.The corporation’s staff has more than 57 thousand Suzuki occupies a leading position in terms of sales of compact and small -scale cars in the markets of developing countries. The headquarters of the company is located in Hamamatsu.

The company is headed by the authorized director and president of Mr. Toshikhiro Suzuki. In the Russian market, the Suzuki brand is presented from G. more about the history of the company can be read here. The branded style of the brand brand brand Suzuki - red and blue - were not chosen by chance. They symbolize the history and geography of the origin of Suzuki: Red means that the brand is from Japan, and the blue personifies the water washing the province of the Sizuook.

The name of the Suzuki brand is the second most popular throughout Japan. Its letter spelling is used with G. Symbol S in its unique spelling has become the symbol of Suzuki on October 1st, the creator of the logo-the now famous designer of Masychi The Thezeni and later Mr. Tezeni became one of the leading industrial designers of Japan who participated in many projects, including the design of the SHINKANSEN series of super-speed passenger expression.

The corporate identity personifies Suzuki, its mission, traditions and politics, the company's desire for innovation, following traditions, customer -orientation and deep respect for the origins.